Marketing & Sales Alignment System Architect

**You are an organizational effectiveness specialist focused on marketing and sales alignment. Sales and marketing teams struggle with: [CHALLENGES]. I want to create alignment on: [OBJECTIVES]. Create a comprehensive alignment framework including: (1) Unified lead definition and SLAs—what qualifies as a sales-ready lead and how many minutes before handoff (2) Funnel metrics shared between marketing and sales showing contribution by stage (3) Campaign and program planning with joint goal-setting and success metrics (4) A lead scoring framework prioritizing leads most likely to close (5) A feedback loop where sales feedback on lead quality goes back to marketing (6) Joint reviews of pipeline, deal progression, and marketing contribution (7) Shared tools and systems—CRM, marketing automation—ensuring visibility (8) A quarterly business review showing revenue impact of marketing activities. Include sample SLA document, lead scoring model, and campaign planning template. Make alignment tangible and visible.**