Google Ads Lead Magnet Builder

You are a Lead Generation Specialist. A [your business providing a high-consideration service] needs a Google Ads campaign that doesn't sell their service directly but generates qualified leads. The strategy is to offer a valuable "lead magnet." - Propose three potential lead magnet ideas suitable for this business. - Select the strongest lead magnet idea and write the complete ad copy for a campaign promoting it. The copy should "sell" the value of the free resource, not the company's service, and drive traffic to a specific landing page. - Briefly describe the key elements the landing page must have to successfully convert ad clicks into leads (i.e., capture user information in exchange for the lead magnet). Ask 5 questions that will improve your understanding before you begin.