A crisp white canvas governed by near-black plum ink, electrified by a single high-voltage violet that carries every CTA — softened by lavender surfaces, a candy-lime pop, and signature coloured glow shadows under big, tightly-tracked geometric display type.
Display & headings ride proprietary Mark Pro Bold (shown here as Manrope) at 700 with aggressive negative tracking; body & UI use Eina 03 (shown as Inter). Hierarchy is built from size and weight, not colour.
Borderless cards on white, rounded a soft 24px, that bloom into a lavender-tinted glow shadow on hover rather than a neutral grey drop.
A 4px base unit expanding through 8 / 12 / 16 / 24 / 32 / 48px, with sections generously padded to let the white breathe.
Rounding as brand signal: tight 4px on inputs and the primary button, climbing to soft 20–24px cards, 40px feature panels, and a 100px pill.
| Name | Width | Key changes |
|---|---|---|
| Mobile | < 768px | Single column; mega hero type steps down; nav condenses to a menu; large tap targets. |
| Tablet | 768–1023px | Card grids collapse 4→2; lede widths tighten; section padding reduces. |
| Laptop | 1024–1279px | Full multi-column grids return; display type scales back up. |
| Desktop | ≥ 1280px | Wide centred max-width column; full 180px hero scale and ambient lavender glow. |
Note: the 180px hero scale is desktop-only; the type ramp steps down aggressively below it. The layout consistently favours air and generous rounding over information density.
Brand-appropriate sample content — Pitch's public site is marketing-led, so these tiers are illustrative to demonstrate the card, dark-feature, and list patterns.
Illustrative workspace table — quiet headers on off-white, pill status chips tinted with the brand lavender and violet.
| ID | Presentation | Owner | Status | When |
|---|---|---|---|---|
| #4821 | Q3 Board Review | Avery Lin | Published | 2h ago |
| #4820 | Series B Pitch | Dev Patel | Draft | Yesterday |
| #4817 | Product Launch Deck | Mara Cole | Published | 2 days ago |
| #4811 | Sales Enablement Kit | Jonas Reed | Draft | 4 days ago |
| #4805 | Brand Guidelines 2026 | Priya Shah | Published | 1 week ago |
Sample auth pattern in the Pitch register — soft-shadowed cards, violet primary actions, ghost SSO fallback.