A near-monochrome canvas of warm plum-black on white, kept deliberately calm so a single Pinterest red owns every action — and softened everywhere by 16px corners, pill buttons, and the rounded warmth of Pin Sans.
Pin Sans, Pinterest's proprietary humanist sans — shown here as Mulish, the nearest Google substitute. Hierarchy is built from size and weight, with tight negative tracking on the headings.
Pins rest flat with no shadow and a 16px radius; a soft lift appears only on hover. Shape and white space do the separating, not borders.
A 4px base resolves to a clean 8 / 16 / 24 / 32 rhythm; 16px is the masonry gutter and the default padding unit.
One radius rules everything: 16px on inputs and pin cards, stepping up to 20px for modals and a full pill for buttons, badges and tags.
| Name | Width | Key changes |
|---|---|---|
| Mobile | < 768px | Masonry drops to 2 columns; top nav becomes a bottom tab bar; modals go full-bleed. |
| Tablet | 768–1023px | 3–4 columns; centred modals capped at ~484px wide. |
| Laptop | 1024–1279px | 4–5 columns with a persistent top / side navigation. |
| Desktop | ≥ 1280px | 6+ fluid columns; density scales with width instead of reflowing. |
Pinterest scales column count fluidly rather than reflowing at hard breakpoints — the grid simply adds columns as space allows.
Pinterest has no consumer pricing; these tiers are illustrative — flat cards, a red-free dark CTA, and a "Most popular" marker in brand red.
The utility side of the system — dense 12–14px type, quiet greys, and status as full-pill chips with red reserved for "Active".
| ID | Campaign | Impressions | Status | When |
|---|---|---|---|---|
| #4821 | Spring Home Refresh | 1.2M | Active | 2h ago |
| #4817 | Recipe Saves Boost | 884k | Active | 5h ago |
| #4809 | Wardrobe Lookbook | 612k | Paused | 1d ago |
| #4802 | DIY Weekend Ideas | 1.9M | Active | 2d ago |
| #4794 | Travel Mood Boards | 430k | Paused | 3d ago |
The real pattern, reproduced — a centred white sheet (20px corners, level-2 shadow) with pill inputs outlined in mid-grey and a single red submit.